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Diploma Universitario en

Nuevas Tendencias en Marketing

Asignaturas

  • Innovation and product development in marketing.

Asignaturas

  • Branding and brand positioning.
  • Market research in digital environment.
María Dolores De Juan Vigaray

María Dolores De Juan Vigaray

Docente

Asignaturas

  • Pricing and competitiveness.
  • Omnichannel strategies.

Asignaturas

  • Innovation in new business models.

Sofía Vázquez

Docente

Asignaturas

  • Negotiation strategies.
  • Customer journey and customer loyalty.
Andrea Gómez Oliva

Andrea Gómez Oliva

Docente

Asignaturas

  • Web design

Asignaturas

  • Neuromarketing.

Asignaturas

  • New trends in marketing in a global, changing and digital environment.

Asignaturas

  • Information systems for decision-making process in marketing: Geomarketing, data warehouse, and others.

Asignaturas

  • Final course project Evaluation