Master in Innovation and Tourism Marketing
- One year duration
- Online or on campus
- Academic excellence at an accessible tuition
- Personalized attention and career path support
- Official Diploma recognised around EU
- International community of students from 155 different nationalities
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Why study this Master?
Our curriculum is 100% designed for students to reach their full potential.
Guaranteed Work Experience
Students of the Master in Innovation and Tourism Marketing have the opportunity to undertake internships with top-tier companies, both in Spain and internationally. This hands-on experience allows them to engage with the real world of work, providing a practical perspective on their future careers.
Master the Latest Technologies
You will gain expertise in the effective use of Information and Communication Technologies, supporting innovation, new business attraction models, relationship marketing, and the creation of experiences as part of innovative tourism products.
Affiliated UNWTO Member
UCAM’s Master in Innovation and Tourism Marketing, offered as part of the university's affiliation with the UNWTO, is essential for the training of tourism professionals. It represents a significant step forward in modernizing management, enhancing sustainability, and improving the competitiveness of destinations and tourism companies.
UCAM Experience
“One of the most important things for me is that we have the opportunity to travel. We went to Madrid, we went to Benidorm and it’s a kind of combination of studying and traveling and it’s perfect for our education because we are studying tourism.”
Daria Sokolovskaya, student from Russia
"I always felt a positive vibe whenever I saw the university and its campus, which is primarily based around a monastery and gives off a cozy atmosphere."
Alfonso Moreno, student from Panama
Why study abroad at UCAM?
With over 22,000 students and more than 25 years of experience, we are a trusted leader in international education
UCAM has been awarded with an overall score of 5 stars and obtains the highest rating in the categories of teaching, inclusivity, internationalization, online training and commitment to its students.
UCAM has around 450 renowned international strategic partners, among which are several leading colleges and universities around the world, such as UC Berkeley, Stanford, NTU, NUS or Universita degli Studi di Bologna. With these partners UCAM has established students, staff and professors exchange programs, joint degrees and other kinds of academic collaborations.
UCAMs teaching method is based on personalized attention with:
- Small number of students per class.
- A assigned to each student.
UCAM also offers a modern system of online teaching.
UCAM is deeply connected to the business world through study programs that are tailored to market demands. Each undergraduate and master’s degree includes mandatory internships in both public and private sectors, ensuring practical experience. Additionally, our research programs collaborate with major regional, national, and multinational companies.
UCAM was among the first universities to adapt its programs to the European Quality System for Education, following the Bologna Process. In fact, UCAM's Quality Department is currently assisting the Paraguayan Government to establish a quality assurance body in its respective education system.
UCAM International Football Team provides an exceptional opportunity to train, compete, and immerse yourself in the rich football culture of Spain while continuing your studies. Our program welcomes football enthusiasts from around the world, whether you're an experienced player or new to the dynamic world of Spanish football.
Program Includes: Football (training and competition) + Accommodation + Half Board
Entry Requirements:
- Must be 18 years or older
- Enrolled as a university student at UCAM
- Sports portfolio (if available)
- Prior experience is a plus
- Commitment to team activities, including training sessions, matches, and related events
Why Murcia?
Study in Spain
As a member of the European Union, undergraduate and master's degrees are recognized across Europe and globally. This ensures that your qualifications are respected wherever you go.
Safety and Quality of Life
Spain is renowned for being one of the safest countries in Europe, and Murcia stands out for its peaceful environment. Enjoy a rich array of activities, from vibrant nightlife and cultural events to leisure and sports. Murcia combines security with a high quality of life, making it an ideal place for students.
Campus
UCAM’s main campus is nestled in the historic Jerónimos Monastery, an 18th-century landmark, spanning over 225,000 square meters. Our facilities include beautiful gardens, ample parking, modern sports amenities, state-of-the-art laboratories, and dedicated research centers. We also have campuses in the port city of Cartagena and in Madrid, the capital of Spain.
Accommodation
Finding your perfect home away from home is easy with our Spain Student Housing team, dedicated to assisting you in securing comfortable and convenient accommodation.
Cost of Living
The cost of living in the Region of Murcia is relatively low, providing excellent value without compromising on quality of life.
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